Last night at the ADI-FAD Awards Ceremony Closca Fuga was awarded with the precious Gold Delta for Product Design. This is an award given every two years at Barcelona that represent the best product design projects.
It’s an amazing recognition not only for us here at Closca, but also for the biking community and the commuters.
When we designed our bike helmet with our creative partner CuldeSac (culdesac.es) we thought of those who choose bicycle as their transportation alternative and do now want to compromise their style.
WE FOCUSED ON PEOPLE, AND THAT LED US TO DESIGN.
We started from scratch and rethought what a helmet should be and what is should mean to wear a safety accessory. Our partners at CuldeSac showed us the path of design focused on our customers and that completely changed our processes. We thought functionality was key and started working on a foldable helmet that everyone could fit into their bags.
But designing innovation did not meet our requirement level. That a product fulfills its function to perfection is always a good objective. That a product makes us fall in love is a great challenge. That’s why our products are so simple, minimalist and elegant.
We’re proud that Fuga is our first contestant to make the change into more friendly, aware and people-focused cities.
The Gold Delta from ADI-FAD (adifad.org) is a boost for us to keep on looking for new design opportunities and a great recognition to the bicycle community.